About

Hello. I'm Jess. I live near Clapham Common in South London, and a few years ago a jar of flour and water quietly took over my life.

The Clapham Crumb started as a sourdough diary on Instagram — crust reveals, crumb shots, and honest notes about what went wrong that week. This site is the longer-form version: the recipes I've tested until they behave, the diary entries behind the photos, and the kit I'd actually recommend.

what you'll find here

• Recipes — sourdough-first, written for a normal home oven and supermarket flour. No stand-mixer-only steps.
• The diary — experiments, failures and small victories, written up as I go.
• The kit — one partner brand, clearly marked, and a plain list of what's on the counter.

a few things I believe about bread

1. Your starter is more forgiving than the internet says it is.
2. Scales beat cups, every time.
3. A "failed" loaf with butter is still better than most shop bread.
4. The best bake is the one you'll actually make on a Tuesday evening.

say hello

I love seeing other people's bakes — tag @theclaphamcrumb, use the contact form, or email jess@theclaphamcrumb.com. If you're a brand getting in touch about working together, that's the place too.