the diary — 8 August 2026
Welcome to The Clapham Crumb
Why the Instagram diary now has a home of its own — and what's coming.

Hello, and welcome — whether you've wandered over from Instagram or landed here by happy accident.
The Clapham Crumb started as a photo diary: one loaf at a time, crust reveals, crumb shots, and captions that got steadily longer until Instagram's character limit and I fell out. This site is the overflow.
Here's what lives where:
- Recipes — the bakes I've made enough times to write down properly, with the troubleshooting notes I wish I'd had.
- The diary — you are here. Experiments, failures, and things I learned the floury way.
- My baking kit — the tools I actually use, with an honest note on each (and an honest disclosure: some links are affiliate links).
If you only take one thing from this site, make it the everyday sourdough loaf. It's the recipe behind 90% of my photos and it's built around a normal working day — no 3pm stretch-and-folds, no bakery flour.
Bake something? Tag @theclaphamcrumb — seeing your crumb genuinely makes my day.
— Jess